Problem:
Consider the company profile of the eBay, online auction company (Source: https://pages.ebay.com/aboutebay/thecompany/companyoverview.html)
EBay: World's Online Marketplace
EBay is Founded in September 1995, eBay (Nasdaq: EBAY) is World's Online Marketplace® for the sale of services and goods by a diverse community of small and individuals businesses. Today, the eBay community comprises more than a hundred million registered members from around world. People spend more time on eBay than any other online site, making it the most accepted shopping destination on Internet.
Mission:
EBay’s mission is to offer a global trading platform where virtually anyone can trade practically anything.
Required:
Question 1: Discuss and describe how the following internet properties impacts on eBay’s business model: Mediating Technology, Network Externality, Universality and Transaction Cost Reduction.
Question 2: Illustrate the three (3) categories of e-Commerce referred to as Business to Consumer (B2C), Business to Business (B2B) and Consumer to Consumer (C2C). In which category will you categorize e-Bay’s activity and why?
Question 3: Discuss and illustrate the following components of eBay’s business model: Positioning, Capabilities, Customer Value and Sustainability.