Each of the four products services or programs in question


Each of the four products, services, or programs in question 1 has substitutes. Respective examples are 

(a) A ham and egg breakfast,

(b) Regular tennis shoes, 

(c) Taking a bus, and 

(d) A department store. 

What consumer benefits might these substitutes have in each case that some consumers might value more highly than those mentioned in question 1?

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Marketing Management: Each of the four products services or programs in question
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