Begin to collect information about this company.
- Visit the company website and search for the most recent Annual Report. Do not print this report; it's very long! Look for information that deals with internal strengths and weaknesses for DIS.
- Go to www.finance.yahoo.com (Links to an external site.) and enter DIS. Look for information about The Walt Disney Company's competitors.
- Each factor that you identify below must include a %, #, $ or ratio that reveals some quantified fact or trend. These factors are central to a firm's strategic plan because firms must take advantage of strengths, improve weaknesses, minimize threats and take advantage of opportunities. Identify what you consider to be DIS's:
- Three major strengths
- Three major weaknesses
- Three major opportunities
- Three major threats