1. E-trex, Inc. wanted Prince, a professional basketball player, to endorse its products. Prince, however, was not interested. E-trex was not deterred and hired a person who looked and sounded liked Prince for its commercials.
a. E-trex has defamed Prince.
b. E-trex has interfered with a contract.
c. E-trex has interfered with a prospective advantage.
d. E-trex's conduct raises the issue of commercial exploitation.
2. The term "media multitaskers" refers to
maximize productivity
find new sales leads
trim overhead costs
reduce the inside sales force
shorten the selling process