Task: NETFLIX
E- Marketing Brief
What is an E-Marketing Brief? A brief is the summary of the details about a business and its products from a competitive and strategic point of view.
This week, you will submit a written brief describing best practices employed by a business relating to e-marketing topics. Find a topic based on material covered in class, or something in the news that is important to firms engaged in e-business.
Potential best practice topics might include firms that employed profitable:
• CRM
• Supply chain management
• Online research
• Telephony (Net for voice communication)
• Web personalization/customization
• Performance metrics
• Global adoption - selecting best markets for e-commerce
• Consumer behavior online
• Good e-business models in terms of profitability (e.g., online auctions)
• Anything about wireless
Try to find a narrow topic, such as natural or paid search engine optimization, social networking, or a specific company practice that worked well. You can talk about a practice--such as mobile commerce, or a company--such as eBay's latest and greatest tactic and what it did for them.
Additionally, please keep the following information in mind when choosing your company this week. Your final brief will include these final qualities:
Write for a business executive. This means concise, third person, formal reporting. It also means selecting best practices that are important for businesses, not consumers. For example, great online shopping sites for consumers is not appropriate, but if written from the company perspective and describing why an online retailing site is successful, complete with metrics, that is great.
You'll need more than company Web site research to do this right. You need at least 3 properly cited references; with at least 2 being from media articles or interviews (versus a company's own press releases).All references must be current (less than two years old). Be sure to include your complete references in APA format at the end so others can read more on the topic. In other words, this is more than just an article summary about a successful company.
It must include metrics/some quantifiable measures of success: Very important, and sometimes difficult to find. Profits over the time period are ok, but not very strong because you can't isolate the part relating to a particular practice. It should also be related to the class theories through some analysis of why this practice was successful.