E-marketing - authors judy sreauss and rayming frost

Question

E-Marketing - Authors: Judy Sreauss and Rayming Frost. International Seventh Edition

1- Why do marketers keep the AIDA or hierarchy of effects model in mind when planning social media strategy?

E-Marketing 7/E

1. 2- What is marketing public relations (MPR), and how can an organization use its Web site as owned media for this purpose?
2. 3- What are some types of rich media ads, and what are their general advantages and disadvantages?
3. 4- What is the difference between promoted tweets, trends, and account ads?
4. 5- How are viral marketing and viral blogging used to generate word-of-mouse?
5. 6- What are location-based services, and how do users and marketers benefit from them?