Question: 1. Dwayne wants to adapt his sales message to his target audience. What question is his audience likely to ask while reading his message?
a. Why should I?
b. Who cares?
c. What's in it for me?
d. Dwayne's target audience will likely ask all of these questions.
2. Which of the following defines persuasion?
a. Persuasion involves an attempt to influence.
b. All of these are part of the definition of persuasion.
c. Persuasion is a symbolic process.
d. Persuasion involves transmitting a message.
3. Showing customers how your product or service solves a problem, achieves a personal or work objective, or makes life easier is accomplished by
a. organizing your message.
b. adapting the message to the audience.
c. collecting information for your message.
d. analyzing the purpose of the message.
4. What is the least accurate statement about persuasion in today's digital age?
a. Most of us are excellent persuaders and recognize persuasive tactics directed at us.
b. To be smart consumers, we need to be alert to persuasive practices and their influences on behavior.
c. Leaner corporate hierarchies have made persuasive skills even more important in the workplace.
d. Social networks enable individuals or groups to reach virtually limitless audiences and to practice "mass interpersonal persuasion."