During the 19th and 20th centuries, the focus of the economy in the U.S. evolved from the manufacturing of goods and services to the selling of products and services, and then finally to the marketing of goods and services. Review this information in your readings, and then complete the following:
Select a well-known organization that you believe uses the idea of consumer orientation. Briefly describe its main business, including its good or service.
Describe at least two ways that the organization displays consumer orientation. This includes:
Explain what consumer orientation is. Also, describe the company's activities that you see as displaying these concepts.
Assess the success of the organization in its use of consumer behavior concepts. Explain.
Examine and describe what would, and does, influence customer behavior, as it relates to this organization, its business, and its consumer orientation.