Global Standards
Sprite and Mitsubishi Electric
Discuss the pressures for local responsiveness and global standardization faced by each firm. Which experiences the greater pull toward local responsiveness? Why? Which faces a greater need for global standardization? Why?
Support your arguments in all posts with the data and concepts from the readings, videos, and scholarly / reliable non-scholarly research!
*Use references from the US and abroad
*Make subtitles for each question
*No cover page needed
*Atleast 1 full page, single spaced, references on seperate page
*Contact me with any questions or concerns.