Discussion Post
• Using the three concepts of awareness, motivation, and ability, describes the competitive dynamics between ZO Rooms and other competitors, particularly OYO Rooms.
• In December 2015, OYO made an offer to acquire the struggling ZO Rooms. Why? What type of acquisition was this? What were the intended benefits for both parties?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.