Assignment:
Review case study II- The pepsi refresh project:Making the best of Viral marketing
Create an eight to ten (8-10) page paper in which you:
1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.
2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs.
3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.
4. Research two (2) other businesses that have used Social Media Marketing to their advantage. Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion.
5. Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes.
6. Use at least five (5) quality academic resources
Your assignment should follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references should follow APA or school-specific format.
• Include a cover page containing the title of the assignment. The cover page and the reference page are excluded in the required assignment page length.
The specific course learning outcomes are:
• Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of marketenvironments, domestic and international.
• Use technology and information resources to research issues in contemporary business.
• Write clearly and concisely about contemporary business using proper writing mechanics.