Question: "Drop In Temperatures Could Lower Ticket Prices, Too" was a sports page article that pointed out that "cold weather might reduce the cost of tickets for [Steelers] fans who are trying to scalp their way into Heinz Field for the AFC playoff game against the New York Jets Saturday [January 15, 2005]."7 Some ticket brokers, however, believed that "the cold weather in the forecast isn't diminishing demand."11 How could data be gathered to determine if prices tend to go down as the weather gets colder?