DRIP elements of marketing communications
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DRIP element
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Examples
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Differentiate
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Burger King differentiates itself from market leader McDonald's by stating that its burgers are flame-grilled for a better taste.
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Reinforce
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Specsavers Opticians work to bring people back into the eyecare market (see ViewPoint in Module 12).
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Inform/make
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Environment Agency and Flood Action Week inform various organisations, such as the Meteorological Office, local media and the general public, of the new flood warning codes.
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Persuade
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So good milk is better for us than ordinary milk.
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