Assignment: Market Study
Overview: Drawing upon the lessons we have covered in the first three sessions around market sizing, deal dynamics, risk evaluation, and healthcare private equity activity, the assignment asks students to pick a particular subsector and compose a mini market study.
This parallels the type of thesis work a private equity fund might conduct in advance of targeting a particular area for investment.
Each market study will be comprised of the following sections.
One the following page, we have outlined the criteria for success on this assignment.
• Sector Definition
• Market Size/Drivers
• Competitive Landscape
• Relevant Transactions& Trading Comps
• Potential Investment Strategies
Subsectors:The target sector for the market study:
Telemedicine & Virtual Consults
Length: 3-4 pages, single-spaced (including exhibits)