Problem: Ansoff Matrix
Suggest a new business strategy for your chosen company Apple based in application of risk analysis and the Ansoff Matrix. To gain a better understanding of the dangers associated with each strategy (market development, market penetration, product development, and diversification)
i. Draw up a summary of your chosen strategy, detailing the what, how, when, where, and why.
ii. Briefly explain the second-best strategy, and why it was not chosen instead.