Assignment: Current Business Level Strategy
Draw the 2 by 2 generic business strategy matrix.? Be sure to label the matrix completely.? Put each of your company's(Sunpower) businesses/brands in the appropriate box in the matrix. Then, discuss the "Source of Competitive Advantage."? Assess the extent to which each business/brand competes on the basis of low cost versus the uniqueness of its products or services.? Finally, discuss the "Competitive Scope."? Assess the extent to which each business/brand exploits its competitive advantage in a broad or narrow target market.? Do not talk in vague generalities.? Be specific and detailed in your discussion.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.