Schema Assignment Interview five consumers and ask them to state the first 5 words that come into their minds when they hear the following brands listed below.
Use the results to draw a schema that represents consumer knowledge of each brand.
• Wall Street Journal
• Gatorade
• Sears
• Hershey's
• Taco Bell
Are any of the brands listed in above a category exemplar or prototype? Are any involved in nostalgic rumination? Explain in 2-3 double spaced pages. Attach the schema template for each brand separately as an appendix. The paper should be subdivided into three sections:
1. Objective
2. Methodology
3. Key Findings.
Attachment:- schematemplate (1).rar