Question 1
CREATE A PRINT AD IDEA
Research the Google self-driving car
https://www.youtube.com/watch?
Think about its target market(s) and the benefit(s) it gives this/these market(s)
Come up with a slogan that addresses the benefit(s)
Draw a print ad rough layout (using the slogan) on a blank piece of letter sized paper (stick figures are fine) Scan and upload (or take a photo and upload)
Question 2
CREATE A VIDEO AD IDEA
Using the video ad script template in the attachment, write a 30 second ad for GoPro cameras. (Video descriptions on the left, words & music/noise descriptions on the right.)
https://gopro.com/
Be creative and think outside the box.
Tell a story.
Come up with a new, original slogan.
It will be useful to mentally answer the following questions before you start:
Who is your target market?
Where will this video ad be shown to reach this target market?
What benefits does the product provide for this target market?
Based on these benefits, what should your key message be to this target market?