Assignment: Brand Associations
Refer to the syllabus for guidelines about the written assignments. Each assignment is to be completed individually, although you may discuss your work with other students (group members).
1. Collect "brand associations" from at least 10 people in the target market for your team brand (i.e., ask "what all comes to your mind when I mention "____(your brand)___"?).
2. Consolidate these 10 responses into the 5-10 strongest associations with your brand.
3. Based on that analysis, draft a position for your team brand (i.e., specify target, competition, points of parity and points of difference). It is like writing a positioning statement in the following format: Your brand is Unique and Most Important Claim among All Competitive Frame for Target Market because Support, Reasons Why.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.