You are the publicist for the Pittsburgh Steelers. Your assignment, which is NOT to exceed 500 words, is to create a tactical public relations initiative in support of 'rebranding' Michael Vick. Do your research.
Do not rehash what his PR company, Sitrick & Company, already did regarding his case. Prepare an opening statement and then map out your public relations plan. Where do you start? State why Michael Vick's image needs an overhaul. What is Vick already doing to repair his image?
Is he doing anything? Do you agree or disagree with the tactics that are already in place? What should he be doing? Get creative. Be unique. Your PR plan should go beyond the obvious.
Don't just talk about his new hard work ethic or his now honorable character. Be specific. You are to write your proposal as if you are pitching it directly to Michael Vick AND the Pittsburgh Steelers.