Donations to the american red cross
When a news story covers a terrible disaster and viewers are asked to send donations to the American Red Cross, the American Red Cross is receiving:
a) Publicity
b) Advertising
c) Direct marketing
d) Personal selling
e) A public service announcement
Expected delivery within 24 Hours
The Belsen interview is a means of pretesting media surveys. It gathers facts and figures by asking people about their attitudes, beliefs and awareness of various media.
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