Problem:
You are the head of a marketing department. Amazon is a competitor of yours. You read a case study about Amazon (which can be found in the Appendix of your textbook) and determine that doing a SWOT analysis of Amazon may help you with your own strategies.
Perform a SWOT analysis by identifying the company's strengths, weaknesses, opportunities, and threats.
After reviewing the SWOT analysis of Amazon, propose strategies to take advantage of their weaknesses to help increase your market share.