Respond to the following questions for your focus product or service known as a car dealership.
1. Does your focus product or service have a commonly used slogan? If so, what is it? If a slogan exists, do you think it is effective? Why or why not?
2. Reiterate the selling premise you outlined in Module 11 and create a new slogan or tag line for your focus product or service that will succinctly convey this premise. Note: You will be incorporating this slogan or tag line into your Module 13 Commercial assignment, so be sure it aligns with the strategic approach you selected in your creative brief.
3. Explain why you believe this slogan will connect with your target audience.