Question 1: When you go shopping, in which product categories do you prefer store brands or national brands? Explain your preference.
Question 2: Assume you have been hired to consult with Forever 21 on sourcing decisions for sportswear. What issues would you consider when deciding whether you should buy from Mexico or China or find a source within the United States?
Question 3: Does your favorite clothing store have a store brand strategy? If yes, how does it build store loyalty? If no, how could a store brand create loyalty?