1. Does the service characteristic of intangibility change once a service is placed on the web? Please explain. How can a service provider "tangibilize' their service on the web?
2. Does the service characteristic of inseparability change once a service is placed on the web? Please explain.
3. Does the service characteristic of heterogeneity change once a service is placed on the web? Please explain.
4. Does the service characteristic of perishability change once a service is placed on the web? Please explain.
5. Why would an airline, such as Southwest Airlines, not participate with online travel search engines such as Expedia, Orbitz, and Travelocity?