Assignment:
1. . Amazon is the world's largest e-commerce company while Walmart is the undisputed world's largest retailer.
The distribution channels that these behemoths employed were distinctly different in the past (clicks vs. bricks) but are now starting to merge.
Amazon is rapidly building a network of distribution centers across the country and many observers believe their ultimate goal is to provide home delivery to consumers the same day that it is ordered.
Walmart is expanding its own e-commerce capabilities and leveraging a world-class supply chain system and enormous retail store presence with the goal of making products ordered online available for pick-up by consumers at the closest Walmart store on the day it is ordered.
• Which approach do you believe will be the most successful?
• Can Amazon really pull off same-day delivery across the nation (not just select urban markets)?
• Will Amazon overtake Walmart as the world's largest retailer (they still have a long way to go)?
Support your response with research.
2. Most of us purchase the majority of our food products at local supermarkets.
Pick a chain with stores in your local area that you are familiar with and describe it in the terms presented in Chapter 16 of the text.
• Address the following areas:
• Retailer Type (see Table 16.1)
• Service Level
• Target Market- who is the chain trying to attract the most?
• Product Assortment
• Price
• Atmosphere
• Private Label Offerings
3. if your organization does not have any Distribution function then you are free to choose any other organization that you are familiar with for this week's PA assignment]
• Describe the organization's channel design.
• Does the company utilize Integrated Logistics Systems?
• How would the following Channel Margins learning tool from the Harvard Business School be useful for your organization?
Channel Margins Tool
please answer the questions as detailed as possible because i will have to disscuss with my class members and they will ask questions.
I have attached the text book u can read the chapters relating to each and incorporate it and other resource can be used and reference ti at the end.