1. Tim Horton's Case Discussion. Perform a SWOT analysis of Tim Hortons Inc. Does the company have any competences? What are they? Does it lead them to have a sustainable competitive advantage?
2. Conduct a competitive comparison between Tim Hortons Inc. and its biggest competitors in Canada and the US.
3. Based on your analysis of the company's 5 year strategic plan, are there any flaws in the company's direction? Assess its current performance. What recommendations could you make to strengthen its strategy?