Problem:
Discuss how MICROSOFT creates value and achieves a competitive advantage in the global marketplace. Multinational firms are constantly faced with many important decisions. These include entry strategies: the dilemma of choosing between local adaptation (in product offerings, locations, advertising, and pricing) and global integration: and others. Address how firms can avoid pitfalls by developing a better understanding of the business environments of different countries In addition; address factors that can influence a nation's success in a particular industry. This is an important context in determining how well firms eventually do when they compete beyond their nation's boundaries.
QUESTION:
A) What are the benefits for MICROSOFT if it does conduct activities globally? (Describe the activities and benefits)
B) Does MICROSOFT have the necessary management skills?
C) Do the costs outweigh the benefits?