Does marginal cost pricing or full cost pricing make sense


Finance Problem

o Should it (the hospital) price high to maintain strong margins, or should it price low to help the fledgling managed care plan attract members?

o What do you think? Does marginal cost pricing or full cost pricing make more sense? Is the optimal pricing strategy the same in the short run as in the long run?"

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Finance Basics: Does marginal cost pricing or full cost pricing make sense
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