Does a good job of communicating to the tar-get audience


Assignment:

1. Find a magazine ad that you think does a particularly good job of communicating to the tar-get audience. Would the ad communicate well to an audience in another country? Explain your thinking.

2. Johnson & Johnson sells its baby shampoo in many different countries. Do you think baby shampoo would be a good product for Johnson & Johnson to advertise with a single global message? Explain your thinking.

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Marketing Management: Does a good job of communicating to the tar-get audience
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