Some people say teens in developing countres who are exposed to large does of U.S. culture on MTV wil come to identify less and les with their own societies, whereas others say that it's just fun television. Do you think there are negative aspects of broadcasting U.S.-style programs and ads to developing countries?
Digital compression technology made it possible for MTV to program across a global network. What other technological innovationshave helped companiesto think globally ad act locally?