Discussion Post: Weetabix's Capacity Expansion Decision
Many companies face certain constraints when they decide on capacity expansions. Some firms have lag capacity strategy, in which, they decide on capacity expansion after demand is materialized. Read the following article: "Weetabix expands manufacturing capacity, warns of price rises" by Reuters.
Weetabix, the British cereal brand aims to match its capacity with the rising demand. Do you think the decision of capacity expansion is a good idea given the circumstances stated in the article? Can you give more examples of companies who decided to expand their capacity due to increasing demand(some might have been bad decisions)?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.