1. How is the idea that Sleeman is notorious being communicated on the brand’s website.
2. Do you think Sleeman’s brand communications and positioning strategy is a good one? Do you think it should keep using it indefinitely, or should it chance the positioning of the brand? Explain why or why not
3. Do you think Sleeman’s brand communications and positioning strategy is a good one? Do you think it should keep using it indefinitely, or should it chance the positioning of the brand? Explain why or why not.