Discussion Post I: Regarding Private Labeling
• Discuss the struggle that established manufacturers have against private label products. For example, Kellogg's constant struggle to protect its market share against the Walmart or Kroger store brand.
• Do you think private labels will gain market share in the future?
• Why do you think consumers are increasingly purchase private labels?
• In which product categories do you think that private labels will become stronger?
Discussion Post II: Regarding Corporate Ethics
• Why is marketing ethics a strategic consideration in organizational decisions?
• Who is most important in managing marketing ethics: the individual or the firm's leadership? Explain your answer.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.