Name one product for which your demand is elastic and one product for which your demand is inelastic. For example, if Subway raised its prices by 10 percent, would you reduce the number of times you eat there by 10 percent, by more than 10 percent, or would the price increase not change your purchases at Subway at all? Do you think most other consumers of these two products feel the same way? How should this information impact the pricing of those products?
Hunt, Shane. Principles of Marketing (Page 310). McGraw-Hill Higher Education. Kindle Edition.