Do you think benchmarking is just another fad or is it


1. Do you think benchmarking is just another fad or is it really useful for all firms? Why, or why not? How could benchmarking be used in your place of employment? Does it rate as a viable tool for future development?

2. A MNE whose headquarters is in Japan but has facilities in the United States, has financial statements that are prepared in yen. Briefly discuss the type(s) of risk management this MNE may be exposed to and the strategy used to combat economic fluctuations.

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Marketing Management: Do you think benchmarking is just another fad or is it
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