Assignment task: After reading the case study "Case 4: POM Wonderful: Crazy Healthy!" from the book Twelfth Edition, Business Ethics Ethical decision making and cases by O.C. Ferrell, Linda Ferrell and John Friedrich
Questions for discussion
1. Is there any difference in potential deception between Coca-Cola's advertisers and POM Wonderful's advertising?
2. Why does the FTC want food and supplement makers' claims about the health impact of their products to be substantiated with clinical trials?
3. Do you feel that POM Wonderful-a product with known health attributes-should be subjected to the same scrutiny as drug companies if it wants to make health claims about its product?