Read case and answer these:
1. What are some of the factors that led eBay to enter the online auction market?
2. Describe the competitive landscape of the online auction industry.
3. What are some of the opportunities and threats that eBay faces going forward?
4. What are some of the technology enhancements that eBay has utilized since its inception?
5. Do you feel that the online auction industry has been a viable investment for eBay? How has technology contributed to these advances?