Do you believe who spend higher percentage on advertising
Problem
Do you believe those who spend a higher percentage on advertising get a stronger return on investment?
Are there areas you think marketing dollars would be better spent than on TV advertising?
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After reading this case, what do you think were the main causes of the Financial Crisis? Has anything changed today?
Problem: Describe the concept of Phygital Technology and explain the impact of digital technologies on Sephora's customer satisfaction.
What price range will make the product economically attractive to buyers? What sales volumes can be expected at various points in this price range?
Describe two different product categories which Sephora introduced to its US customer segment and explain the behavior of the segment group
Do you think this is a good marketing strategy? If not, why? Please use the concept of 'brand extension' when you answer this question.
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Julia is developing a budget for her firm's IMC program. What type of IMC budgeting process is Julia using and describe why this was chosen?
Question: Explain the 5 choices of entry mode with 2 examples of each.
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