Question: 1. Do you agree with the thought expressed in this chapter that a frm confronted with strong ethical criticism should abandon the product or the way of doing business? Why or why not?
2. We have suggested that the learning insights discussed in this chapter and elsewhere in the book are transferable to other frms and other times. Do you completely agree with this? Why or why not?
3. Do you agree or disagree with the authors' contention that a kinder, gentler stance toward channel members would be desirable and profitable? Why or why not?