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Do you agree with disneys decision to pursue a localization

Disney Learns to 'Act Local ' on the Global Stage and

1. Why is it necessary for Disney to build brand awareness in China and other emerging markets?

2. Do you agree with Disney's decision to pursue a localization approach in emerging markets?

3. Why is High School Musical so successful in global markets?

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Marketing Management: Do you agree with disneys decision to pursue a localization

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Marketing Management: Do you agree with disneys decision to pursue a localization

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