1. Do a five-force analysis for the camera industry. Is it an attractive industry? 2. With the successful entry of smartphone companies, was the camera market at a point of saturation? If so, should Canon continue to rebuild its core competencies in cameras to regain market share from the smartphones or should it look to diversify into new markets? 3. Do you agree with Canon’s decision to allow the two acquired companies to continue to operate independently? What are the pros and cons?