Do we still need researchers to speak for participants, Marketing Management

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Do we still need researchers to speak for participants

Problem

Many anthropologists and qualitative researchers argue that we need both etic and emic perspectives to understand any phenomenon; that the insider can provide us with the context for what is happening, but the outsider is the one needed to provided analysis. Do you detect any issues with that last statement? In the year 2022, do we still need researchers to speak for participants?

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Marketing Management: Do we still need researchers to speak for participants

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Marketing Management: Do we still need researchers to speak for participants

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