Assignment task:
Jollibee, the country's number one fast-food brand, is expanding not only around the world but also online with the launch of Jollibee Studios. Jollibee Studios is the first content channel of its kind in Philippine Quick Service Restaurant (QSR) branded entertainment and aims to deliver quality content that is bound to make viewers cry, laugh, fall in love, and more. "This all-new entertainment channel stems from the wonderful reception towards our latest digital content that we've received not only from our fans online but from global industry leaders," said Arline Adeva, Jollibee AVP for Brand PR, Communications and Digital. "Even in the past, Jollibee has been known to be quite the storyteller, producing many of the country's most memorable ads. And today, we raise the bar in storytelling and branded entertainment through Jollibee Studios." Jollibee Studios was officially launched on November 21, 2018 Wednesday in an exclusive event held at Metrotent Convention Center in Pasig City. The director and actors from the series unveiled graced the event, along with Jollibee executives, influencers, and media guests. Jollibee has been dubbed a game-changer and the country's #1 QSR brand in digital engagement. This is thanks to the slew of heartwarming content that has touched the hearts of viewers in the country and around the world and sparked conversations between the brand and its audience. Jollibee Studios houses the brand's digital hits, including the well-loved Kwentong Jollibee videos, two seasons of the quirky, star-studded JolliSavers series 14/29: Petsa de Peligro JolliSerye, and the exciting JolliDance Showdowns starring the brand's most lovable mascot. All of these digital-led projects racked up impressive figures of views, reactions, shares, and comments on Jollibee's official Facebook page and YouTube channel. The latest series to burst forth from the Jollibee Studios stable is Chickenjoy Perfect Pair's One True Pair, a romance-serye with episodes under the direction of acclaimed hitmakers JP Habac and Antoinette Jadaone. Two episodes-both revolving around love and perfect pairs-will be serving the most relatable kilig starting November 22, 2018. "By bringing together the creative and entertainment industry's top talents, viewers can be sure that the content from Jollibee Studios is not only high-quality, but also features stories told in new, innovative ways," added Adeva. Source: Retrieved on May 19, 2020
In no more than 10 sentences, answer the following questions:
Q1. Do you agree that Jollibee's marketing campaign is effective? Why or why not?
Q2. Assuming that your company is Jollibee's main competitor, what counteractions will you do to compete with Jollibee's marketing efforts/success?
Q3. In the age of technology, should businesses heavily rely on social/mass media? Justify your answer.