Do an assignment on photography in canberra. It is about opening a new businesses and analysing different factors including pestel. Conduct an analysis of the environment and the industry sector that one is operating in and it gives an idea what type of factors may impact on the business. The situational analysis needs to cover the following areas- industry overview, trends in the industry, factors of uncontrollable environment that impact on the industry including political force, economic force, sociocultural force, technological force and legal force.