Do a Value Chain Analysis for Puma. Remember that there are two types of activities: Primary, which includes Inbound Logistics, Operations, Outbound Logistics, Marketing & Sales, and Service; and Support/Secondary, which includes General Administration, Human Resources, Technology Development, and Procurement. A proper analysis will include:
For all activities, explain the company executes them. you’ll need 3-5 bullet points to give a rough outline of how the activity is accomplished.