Do a Porter’s Five Forces analysis of company’s industry environment for Puma.
For each force, address at least 2-3 different factors impacting the strength of that force. Note that you are expected to use course material here. Reference things like switching costs, economies of scale, differentiation of products, etc.
Assess the strength of each force and assign them as High/Medium/Low based on your analysis above. Please note that the strength of force in (b) must logically follow from the factors addressed in (a).