Purpose of Assignment
The purpose of this assignment is to provide students the opportunity to demonstrate mastery of their ability to apply statistical concepts to business situations to inform data-driven decision-making.
Students will identify the organization, problem, research variable, methods for collecting data, and show mastery of validity and reliability as applied to data-collection methods.
Assignment Steps
Identify a business problem or opportunity with the AMERICAN AIRLINES / US AIRWAYS MERGER. This business problem/opportunity for which gathering and analyzing some type of data will help you understand the problem/opportunity better.
Identify a research variable within the problem/opportunity that could be measured with some type of data collection.
Consider methods for collecting a suitable sample of either qualitative or quantitative data for the variable.
Consider how you will know if the data collection method would be valid and reliable.
Develop a 1,000-word analysis to describe a company, problem, and variable including the following in your submission:
Identify the name and description of the selected company.
Describe the problem at that company.
Identify one research variable from that problem. Describe the methods you would use for collecting a suitable sample of either qualitative or quantitative data for the variable (Note: do not actually collect any data).
Analyze how you will know if the data collection method would generate valid and reliable data (Note: do not actually collect any data).
Format your assignment consistent with APA guidelines.