Diverse means of differentiating products and services
Problem: Consider the diverse means of differentiating products and services. Which ones have the most impact on your choices? Why? Can you think of certain brands that excel on a number of these different means of differentiation?
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What they(other classmates'product) could do to strengthen their green marketing campaign.
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Consider the diverse means of differentiating products and services. Which ones have the most impact on your choices? Why?
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Discuss the concept of Puffery and deception in advertising and identify two commercials that can fit in the category of puffery and deception.
Avoid giving merely an unsubstantiated opinion. Be sure to base and cite your answer on the relevant principles and concepts of marketing that were presented and discussed in class as well as in your assigned readings.
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