Distribution system for nutrtional-herbal supplements


Develop a distribution system for nutrtional/herbal supplements.

Analyze your target market's needs(seniors & athletes). Explain what you know about your target market and what they want from a channel of distribution.

Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer's rep, etc. Direct: catalog, telephone, sales force, etc.)

Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution)

Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system)

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Business Management: Distribution system for nutrtional-herbal supplements
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